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SENSIO® 3D Format and Technology Recognized
as Best-in-Class, and Next-Generation Technology Premiered
at Prestigious Broadcast-Industry Show
September 14, 2010
Source: SENSIO
Award Comes on the
Heels of Significant Commercial Achievements and Boosts SENSIO's
Momentum in the Broadcast Market
SENSIO Technologies Inc. (SENSIO) (TSX-V:
SIO) today announced a successful IBC show in Amsterdam, where
3D broadcasting was high on the organizers' and visitors'
agenda. The IBC2010 Innovation Awards honored 3D in three
out of nine accolades, with the prestigious unnominated Judges'
Prize going to the FIFA World Cup™ in 3D.
On top of being listed as one of ESPN's technology partners
in its podium-positioned bid for the Innovation Awards' Content
Creation category, SENSIO® 3D was designated "Best
3D TV Technology or Project" by Cable and Satellite International
(CSI) magazine, the leading non-US broadcast technology publication,
at the show.
The prestigious CSI Awards are designed
to reward technical and product marketing excellence in the
cable, satellite, terrestrial broadcasting, and IPTV sectors.
They are judged independently of CSI by a panel of experts
that includes practicing and former heads of engineering and
operations from some of the world's most important network
operators, well-respected consultants, and senior industry
analysts. SENSIO surpassed NDS, Ericsson, and Motorola to
take this trophy.
"We are extremely proud to be objectively
recognized as best-in-class in 3D technology," said Nicholas
Routhier, President and CEO of SENSIO. "It is gratifying
for our engineers and for the whole team. We're also very
happy that concrete applications of SENSIO® 3D technology
were also honored by the IBC Innovation Awards. We'd like
to congratulate all the winners of the Judges' Prize, especially
HBS, who we have collaborated with on many live 3D events
in the past two years including the 2010 FIFA World Cup™,
and also ESPN, who we partnered with for the nominated NCAA
broadcast. We are delighted that pioneering in 3D broadcasting
is getting the recognition it deserves."
SENSIO was present at the influential broadcast
and media tradeshow in a wide range of industry-leading products
from its partners. International Datacasting showed its SFX-4104
IRD, integrating the SENSIO® 3D IP Decoder Core, which
enabled the live 3D screening of the 2010 FIFA World Cup™
in cinemas around the world.
Miranda Technologies exhibited its Densité 3DX-3901
3D video processor with SENSIO® 3D IP Encoder and Decoder
Core capability. Thomson Video Networks previewed its ViBE
EM3000 MPEG-4/2 encoder and Teranex Systems, Inc. showed its
VC100 universal frame synchronizer and format converter with
VC1-3DE application, both with SENSIO® 3D.
In addition, Gennum Corporation's buzz-creating
event unveiled its GX3290, the industry's largest crosspoint
switch (290x290), and officially premiered SENSIO® Advanced
encoding and decoding technology in demonstration of the switch's
capability. SENSIO's next-generation 3D technology enables
processing of 3D signals, whether spatially compressed in
a single 2D channel or full-resolution dual-stream HD 3D.
With both backwards- and forwards-compatibility, SENSIO®
Advanced enables progressive and seamless deployment to dual-channel
distribution.
"The whole team is very happy with
the outcome of IBC2010," added Richard LaBerge, Executive
Vice-President and Chief Marketing Officer at SENSIO. "We're
currently surfing on a wave of success built on our recent
license agreements with GEO Semiconductor and Trident Microsystems,
each of whom will be integrating SENSIO® 3D into chip
solutions for, respectively, broadcast products and 3D TVs,
plus the pioneering 3D broadcasting, in which we participated,
is being recognized. With the upcoming mass-market launch
of VIZIO's 3D TVs featuring SENSIO® 3D and IBC enabling
us to move a step closer to attaining our sales objectives,
we're not yet heading back to the beach."
More information about SENSIO, its products,
and its technologies is available at www.sensio.tv.
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