News Corp's STAR Selects SintecMedia's OnAir Broadcast Management System

March 31, 2008

Source: SintecMedia

STAR Group Inc. (STAR), a wholly-owned subsidiary of News Corporation, has selected SintecMedia's OnAir to manage its broadcast operations. STAR broadcasts over 60 channels in ten languages to 53 countries across Asia and beyond.

OnAir will serve hundreds of users in one of the largest network-wide deployments, supporting local languages, multi-currency, multi time-zone, programming, promotion, inventory, tape quality control, sales and billing - all in one system. SintecMedia is working with Siemens Information Systems to implement the system.

As part of a strategic initiative aimed at aligning technology to STAR's evolving business needs, SintecMedia's OnAir replaces multiple systems currently operated by STAR, bringing the broadcaster additional advanced management tools to streamline operations, enable full communications within the network and ensure redundancy. Alongside administration of content
commissioning and acquisition, long term schedule planning and detailed scheduling, OnAir includes a sales module to manage STAR's complex sale structure and a variety of sales models in which airtime and advertising
playtimes vary in accordance to regional needs.

STAR CIO Edward Hanapole commented, "Because of our geographical breadth and with the constant introducion of new programming and technological innovations throughout our network, we require a powerful, flexible and easy to use system. The unique architecture of SintecMedia's OnAir supports vast and complex broadcasting networks and allows STAR to meet its evolving business needs."

"We are very happy to partner with STAR in the revamping and deployment of its broadcast management operations. OnAir's robustness and leading edge technology will allow STAR to streamline operations, add more flexibility to
scheduling and maximize revenue," remarked Amotz Yarden, CEO of SintecMedia. Amir Lavi, Vice President of Sales APAC at SintecMedia added, "With the addition of STAR to SintecMedia's distinguished customer base, OnAir now manages broadcasting operations reaching over 60 percent of India's TV market. We believe that APAC markets represent an important element in our growth and look forward to moving forward in this dynamic region."


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