Sirius 3-D to show ColorCode 3-D Encoder at NAB Show 2010

April 8, 2010

Source: Sirius 3-D

In collaboration with its partner, American Paper Optics, Sirius 3-D technology and solutions will be at NAB to show attendees that they can “broadcast in 3-D today”.

This can be achieved instantly without waiting for slow-moving standards to be implemented or by making large investments in proprietary technology. ColorCode 3-D technology will be demonstrated on the American Paper Optics Booth SL4514C at the NAB Show 2010.

Steen Iversen, CEO, Sirius 3-D, explains: “At the heart of our NAB presence is the ColorCode 3-D Encoder - a real-time stereoscopic encoder with an easy, intuitive user interface that converts Left and Right eye signals into a single, ColorCode 3-D signal. With our inexpensive ColorCodeViewer Paper 3-D glasses, any consumer TV set can then be used for the full 3-D experience.”

The ColorCode 3-D system is established and universal, since the results of the ColorCode 3-D Encoder process can be played out using existing studio equipment and broadcast infrastructure, just like any normal TV show or commercial.

Filmmakers, broadcasters, and advertisers alike are catching on fast to the potential of the ColorCode 3-D system. Last year over 100 million pairs of ColorCodeViewer Paper 3-D glasses were given away as part of the “Monsters vs. Aliens” and “SoBe Lifewater” Super Bowl promotion, while in the UK, Channel 4 used the system to promote a huge range of new and archived content as part of its “3D Week”.

“Our partner, American Paper Optics, has great experience of delivering large quantities of custom-printed glasses on time and within budget,” Iversen concludes. “The glasses are a great promotional tool and ideal for attracting sponsorship. Why wait?”

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