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New Alchemist Ph.C HD TX Allows Transmission
Facilities to Make Smooth Entry Into International HD Program
Exchange
July 30, 2008
Source: Snell & Wilcox
Snell & Wilcox today
announced the release of the Alchemist Ph.C HD TX motion
compensated frame-rate standards converter, a new version
of the company's industry-leading HD standards converter that
is optimized specifically for teleports, earth stations, and
telcos.

Capable of providing simultaneous SD and HD conversion in
one compact 3-RU mainframe, this addition to the Alchemist
Ph.C family gives transmission facilities a convenient and
cost-effective means of entering the international HD program
exchange market and delivering top-quality news, live event,
and sports programming via fixed services or ad hoc links.
"The Alchemist Ph.C HD has become the industry's
'gold standard' for transparent HD standards conversion, and
the Alchemist Ph.C HD TX makes this exceptional conversion
quality available to the transmission market in an intuitive,
easy-to-use design," said Joe Zaller, vice president
of corporate development at Snell & Wilcox. "The
strong brand recognition associated with Alchemist Ph.C systems
will give teleports, earth stations, and telcos an advantage
in drawing new business, and the performance of the system
will ensure client satisfaction by delivering outstanding
images time after time."
The Alchemist Ph.C HD TX leverages Snell & Wilcox's
proprietary Ph.C motion compensation technology to provide
virtually transparent, HD frame-rate conversion between 50-Hz
and 60-Hz HD standards for both 1080i and 720p formats, as
well as SD frame-rate conversion between 50-Hz and 60-Hz material.
The converter accepts any input (525, 625, 720P50, 720P59,
1080i50, and 1080i59) and features built-in aspect ratio conversion
capability to handle SD 4:3/HD 16:9 issues smoothly. The Dolby®
E-capable system handles 16 channels of audio, both AES and
embedded, and is designed to accommodate all foreseeable audio
needs without requiring outboard decoders and encoders.
A complete solution in one box, the Alchemist Ph.C
HD TX consumes very little space, can be set up and configured
easily, and requires no adjustment of controls during use,
thus offering users a convenient space-saving conversion solution
with minimal related installation and operational costs.
Two variants of the Alchemist Ph.C HD TX are available.
The TX50 is designed for applications in which the desired
outputs are 625, 720P50, and 1080i50. The TX60 is designed
for applications requiring outputs in 525, 720P59, and 1080i59.
Optional extras for the standards converter include an active
front panel for local control of the unit, as well as a secondary
output that enables simultaneous SD/HD output and eliminates
the need for an external up/down/crossconverter. This integrated
conversion capability maintains a high standard of quality
because it obviates the need for additional deinterlacing
and rescaling processes.
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