Snell Announces Intensified Customer Engagement

July 10, 2009

Source: Snell

Snell, the company formed through the merger of Pro-Bel and Snell & Wilcox, today announced that it has been pleased with robust business performance post merger.

The company feels this is particularly significant against the backdrop of the current economic climate and attributes this success to its renewed focus on strengthening customer relationships.

This active customer engagement has taken a number of forms including face-to-face meetings and local market initiatives. For the remainder of the year, Snell will continue to develop this policy, and as a consequence, will not be exhibiting at IBC2009.

"We are not abandoning major trade shows, in fact, NAB gave us the perfect opportunity to showcase our newly merged organization on a grand scale," said Neil Maycock, chief marketing officer at Snell. "However we realize it's increasingly important to be responsive to market conditions and use the most appropriate mechanisms to engage with our customers."

"We are involved in an intensified push to connect more closely with our customers and recognize that we need to carry our messages directly to them during these difficult economic times. We have therefore decided to increase our marketing budget for 2009 and focus it on activities such as roadshows, local seminars, webinars, and product familiarization programs. By doing this, we hope to introduce the new Snell business to a wider audience in a more accessible and appropriate way," said Simon Derry, CEO of Snell.

Although Snell will not be exhibiting on the show floor, the company will still have an active presence at the IBC2009 show and will host events for customers and the press including appointments with key Snell management.

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