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Softron Media Services
Announces OnTheAir Video Express
April 17, 2009
Source: Softron Media
Softron Media Services
Announces OnTheAir Video Express Mac Based Entry Level Professional
Playout Application Supports All QuickTime Movie Formats including
Reference Movies, Key (Alpha) Channel and HDV/H.264 Clips
Softron Media Services demonstrated OnTheAir Video Express
at its booth (SL08928) during NAB 2009. It will be available
for purchase online or from authorized Softron resellers.
OnTheAir Video Express is a Macintosh based professional video
playout application that is designed to work in conjunction
with video cards manufactured by AJA Video and Blackmagic
Design. OnTheAir Video Express supports both standard definition
(SD) and high definition (HD) playback of any QuickTime movie
that is placed into an OnTheAir Video Express playlist.
Movie clips that have been created with an Alpha Key (ARGB)
using applications such as Apple’s LiveType™ or
Adobe’s AfterEffects™ can be used to overlay lower
third or full screen keyed graphics over live video using
OnTheAir Video Express. HDV and AVC/H.264 clips can be added
straight to a playlist and played out; no additional conversions
are required. Apple QuickTime movies, even Reference Movies
that are still being ingested and/or edited by applications
such as Apple’s Final Cut Pro or Softron’s own ingest
application MovieRecorder, can be dropped into an OnTheAir
Video Express playlist and will play out accordingly.
Still images and PDFs can be added to any playlist and, after
selecting a playout length, will be output to video just like
any QuickTime movie dropped into a playlist. QuickTime movies
and PDFs created with Apple’s Keynote can be played out
keeping the inter-image timing.
OnTheAir Video Express is priced at just € 695 (US$ 1095.)
OnTheAir Video Express has been developed by Softron Media
Services. Softron has been supplying Macintosh based professional
solutions for radio and television broadcasting for over 25
years.
Softron’s flagship product is OnTheAir Video, an application
in use at over 750 television installations worldwide. OnTheAir
Video has been designed to be a fully automated playout server
supporting 24/7/365 scheduling of either SD or HD clips with
logo/graphic overlay on the clip output as well as simultaneous
multi-language output with each clip. OnTheAir Video is AppleScriptable
and supports MIDI as well.
OnTheAir Video Express is designed to be interactive and used
in live situations where scheduled output is not the major
orientation. This includes on air presentations to overlay
graphics on live video and /or events where quick switching
between different clips, and different playlists, for outputting
to large displays is a requirement. Since OnTheAir Video Express
works with Reference Movies, live ingests can be time slipped
and / or paused during capture. OnTheAir Video Express can
also use playlists created with OnTheAir Video.
“OnTheAir Video Express streamlined our video play out
needs and provided 702.tv with the quality and simplicity
of use for our staff. It is a product I would highly recommend
to anyone looking to simplify and condense their control room
while maintaining a superior on-air quality,” said Chris
DeFranco, Executive Producer of 702.tv, a television station
based in Henderson, Nevada near Las Vegas.
“We are extremely pleased to bring OnTheAir Video Express
to the market. It fills a void in the marketplace that really
needed a professional solution. A Mac product, aggressively
priced and easy to use that overlays animated graphics on
live video is something our customers have wanted for a while.
This is one of those products that is really customer driven,”
says Daniel Tapie, CEO of Softron Media Services.
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