SONY, DALSA AND POST LOGIC TEAM WITH AMEDIAVISION
FOR FIRST ALL 4K PRODUCTION AND SCREENING OF FEATURE LENGTH
MOVIE
May 6, 2008
Source: Sony Professional
“Reach for Me,”
the first feature-length motion picture to be shot and produced
entirely in 4K, was screened last night on Sony’s 4K
Digital Cinema Projection System. Directed by Levar Burton
and produced by AMediaVision Productions, the movie was captured
using DALSA’s Origin 4K cinematography camera, with 4K
image processing and digital intermediate (DI) managed by
Post Logic.
The screening was held at Landmark Theatre’s
flagship theatre, The Landmark, in Los Angeles’ Westside
Pavilion. “Reach for Me” is a heartwarming story
about life’s challenges and how love, compassion and
humor can bridge the difficult passages facing two friends
who are generations apart.
“This screening is a perfect example
of the practical reality that 4K technology has become,”
said Andrew Stucker, director of industry relations for Sony
Electronics’ digital cinema division. “From end
to end, movie-goers will be able to immerse themselves in
the incredible experience that 4K resolution can provide.”
The picture’s producer, Mark Wolfe,
commented that “having a complete end to end 4K workflow
gave us all the creative and time advantages of digital moviemaking
all the while maintaining the beautifully rich look of traditional
film production, without adding any additional cost to the
production process.”
Sony’s SRX-R220 digital cinema projection
system, capable of outputting 18,000 lumens and 8 million
pixels or resolution, will be used for the screening.
According to Rob Hummel, president of DALSA
Digital Cinema, the production of “Reach for Me,”
clearly demonstrates that 4K technology is the future of digital
cinema.
“4K projection technology empowers
the digital cinema pipeline to display images equal to the
most pristine film answer print,” he said, “so whether
the image is a 4K scanned 35mm film, or photographed with
a DALSA camera, 4K projection ensures the audience will see
an image without compromise, and that every seat in the house
gets a spectacular picture.”
According to DALSA, the company’s Origin
4K cinematography camera with a CODEX digital disk recorder
was used during production and all data was archived to LTO
3 tape. Post Logic used a Baselight 8 system during the digital
intermediate process.
“Having assembled a top talent and
engineering team, Post Logic is well equipped to handle the
increased bandwidth and file processing demands of a 4K DI,”
said Larry Birstock at Post Logic. “A true end-to-end
4K workflow is now a viable alternative for movie makers.”
“Reach for Me” is produced by
Charlene Blaine-Schulenburg, Susan R. Rodgers and Mark Wolfe.
The movie stars Oscar nominees Seymour Cassel and Alfre Woodard,
as well as Johnny Whitworth (3:10 to Yuma), Lacey Chabert
(Mean Girls, Party of Five) and Adrienne Barbeau (The Fog,
Escape from New York). The worldwide rights for “Reach
for Me” are currently available.
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