StreamGuys, Inc. Delivers ABS-CBN Broadcast TV from
the Philippines Globally Through IPTV and Internet Distribution
July 15, 2008
Source: StreamGuys
StreamGuys, Inc., a streaming media and
content delivery provider based in northern California, today
announced it is handling content delivery for ABS-CBN's IPTV
service in Canada, Europe, Japan and South Korea. ABS-CBN
Broadcasting is the largest integrated media and entertainment
corporation in the Philippines, with 35 television stations,
19 owned-and operated AM and FM radio stations, and 10 affiliated
radio stations throughout the Philippines. The broadcaster
has been using StreamGuys for content delivery for four years,
mainly for on-demand streaming and downloads of ABS-CBN programming
over the public internet through its pioneering service, TFCnow!
According to Enrique Olives, Director of Business Development
for ABS-CBN Global, there are approximately 8 million Filipinos
living abroad. To ensure global delivery of its programming,
ABS-CBN has employed the internet to penetrate markets where
satellite and cable delivery is cost-prohibitive or unavailable.
"There is a huge market for ABS-CBN programming outside
of the Philippines, and it's important to make our content
available on as many platforms as possible," said Olives.
"Content delivery networks like StreamGuys are ideal
for IP-based broadcast distribution because you are essentially
leveraging on their relationships with ISPs around the world
instead of just purchasing raw bandwidth. This relationship
allows ABS-CBN to focus on its core competency of producing
content instead of managing the network for global distribution."
StreamGuys delivers all ABS-CBN programming as MPEG-4 standard-definition
video for IPTV and Windows Media for internet streaming and
download services. For the growing IPTV service, StreamGuys
built out a cluster of servers in the United States, Japan,
and the Netherlands to ensure plenty of network capacity.
StreamGuys designed the IPTV server infrastructure to communicate
directly with IP addressable consumer set-top boxes, allowing
consumers to view content immediately on demand.
"StreamGuys has proven valuable as a CDN that adjusts
to our changing requirements as we scale our network,"
said Eugene Paden, Head of IT Operations for ABS-CBN Global.
"We are in constant discussions as we manage capacity
on our network, and scale our server clusters. They also clearly
understand the different quality requirements for watching
content on TV as opposed to a computer, and manage the network
to maintain those various requirements. The network management
has been critical as we continue to grow our customer base,
and the positive aspects of the scalability vs. cost ratio
become increasingly evident as we boost network capacity."
Olives added that StreamGuys has always offered very competitive
pricing as a content delivery network. "The flexible
pricing they offer has always been attractive from a business
point of view," he said. "The 24/7 network management
is essentially built-in to the overall price, which is nice
for both our bottom line and the engineering side. We can
go to sleep at night knowing they will take care of things
if there is a connectivity issue into a specific country or
another problem with the greater network."
"ABS-CBN's presence on a multitude of distribution platforms
ensures that Filipinos living outside of the country have
a direct connection to home. The rise of the internet and
IPTV delivery platform for distributing high-quality broadcast
content now makes it possible for broadcasters to reach almost
every corner of the globe," said Jonathan Speaker, COO
of StreamGuys, Inc. "The relationship between broadcasters
and content delivery networks is blossoming as the network
infrastructure required to distribute content worldwide can
prove difficult to maintain without sacrificing time spent
on producing content.
As more consumers sign on to receive content, the infrastructure
becomes more complex as it scales to handle new traffic. We
are proud to assist ABS-CBN for reliable and cost-effective
delivery of its broadcast content worldwide."
Submit a Company
Submit News
Submit a Job
Submit an Event
|
