StreamGuys Institutes Scalable Streaming Model for
ChinaOnTV.com Video Content as Website Traffic Increases
August 4, 2010
Source: StreamGuys
StreamGuys, Inc., a streaming media and
content delivery provider, is now exclusively delivering and
supporting online content for ChinaOnTV.com as the streaming
video network experiences growing interest in its unique blend
of programming targeted to the English-speaking world.
Based in the U.S., ChinaOnTV.com features an extensive collection
of on-demand videos and programs focused on China’s history
as well as contemporary Chinese life and achievements. The
company produces and rebroadcasts English-language videos
to large web audiences around the world, especially in the
United States, Canada and the United Kingdom.
Real-time internet audience measurement company Quantcast
recently ranked ChinaOnTV.com’s U.S. audience profile
at number 23 for daily traffic, reaching 31 million viewers
monthly and 56 million worldwide.
The website experienced increased traffic after StreamGuys
instituted an affordable, scalable streaming model that has
allowed ChinaOnTV.com to expand at a comfortable pace. The
company began partnering with StreamGuys for content delivery
after mixed results with “big box” CDNs that were
high-priced and lacking in customer service.
“Bandwidth is a commodity of content delivery, but what
differentiates a smaller company like StreamGuys from the
major CDN players is that they are willing to go the extra
mile with personalized service,” said Yong Shen, CEO
and founder of ChinaOnTV.com. “As an entrepreneur working
24 hours a day, we require an around-the-clock partner that
goes beyond the call of duty with service, responsibility,
knowledge and resources. StreamGuys is an important part of
the reason why ChinaOnTV.com can handle such large amounts
of traffic volume.”
According to Yong, StreamGuys’ core services for ChinaOnTV.com
involve hosting services for its content and technical support
to ensure streaming quality; and providing quick and specific
resolutions to the rare service or maintenance issue.
StreamGuys also provides monitoring and reporting services
for bandwidth usage that allows Yong and his staff to determine
how much bandwidth is needed at different times. He added
that StreamGuys does not lock him into a contract, which gives
him the freedom to change his plan as his service needs change.
“Intelligent cost management is the only way for a video
streaming site to survive and grow an audience in today’s
environment, and we’re able to better manage our cash
flow with flexible pricing requirements that allow us to fluctuate
our bandwidth usage,” said Yong. “In return we choose
plans that will allow both ChinaOnTV.com and StreamGuys to
grow and profit. This goes beyond a simple CDN/publisher relationship
to a true partnership, with two companies willing to support
each other as they grow.”
In the meantime, ChinaOnTV.com is preparing to launch a new
version of its website (http://www.chinaontv.com) that offers
a new layout and interface, new background features, and different
characteristics for existing video channels. The new website
will also add new video channels to reflect its expanding
audience.
“ChinaOnTV.com is a clear leader in video streaming and
we are proud to have designed a system for that is both scalable
and affordable for its high-bandwidth streaming needs,”
said Kiriki Delany, president of StreamGuys.
“ChinaOnTV.com is also a leader in the streaming broadcast
advertising market, an emerging vertical for StreamGuys as
the company expands from its core live streaming services.”
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