Sundance Digital Unveils Digital Delivery Management
Engine
May 12, 2008
Source: Sundance Digital
Sundance Digital,
a part of Avid Technology, Inc. (NasdaqGS:AVID - News) and
an award-winning provider of high-performance television automation
solutions, today announced that it has unveiled the new Sundance
Digital® Delivery Management Engine (DDME) -- a cost-effective
application that provides broadcasters, local stations, cable
channels and cable origination operations with a streamlined
solution for file-based ingest of third party material. DDME
provides broadcasters with a significantly improved workflow
by automatically enabling file-based media to be discovered
and transferred under automation control. Now, even manual
transfers can be executed with a simple "drag and drop."
"Increasingly, media content
is being delivered to broadcasters in file format, instead
of video feeds or tape," said Rick Stora, Product Manager
at Sundance Digital. "Previously, operators had to either
decode and dub the media or use a more expensive transcoding
scheme to ingest into their video server -- a costly process
in terms of hardware, software and man-hours.
The DDME solution can automate that
routine, attaching the broadcast metadata to the media in
the process, allowing broadcasters to create low-resolution
proxies that can be monitored and used throughout their organization
in a very cost-effective way. This is the type of New Thinking
Avid has been talking about -- it's all about making life
for our customers a bit easier."
The DDME is a hardware extension of Sundance Digital's widely
accepted Digital Delivery Management System (DDMS), an easy-to-use
tool that manages digital file transfers and metadata between
cache and on-air video servers. The DDME presents a windowed
view of the available cache material alongside the server
database and provides a "drag and drop" method of
executing the file transfer to the video server. Users can
easily identify delivered content, tag it with traffic metadata,
transcode and copy it to their playback server. Low-resolution
proxy generation allows that media to be viewed by users outside
of master control. Those low-resolution proxies can be generated
in the same operation or separately by monitoring the video
server. The clips can be accessed via Sundance Digital's SalesView®,
Program View or Web Inventory modules.
The DDME works in conjunction with Sundance Digital's Titan(TM),
FastBreak NXT Automation(TM) and FastBreak® NXT Entry
Level Edition automation suites and incorporates Harmonic
Inc.'s Rhozet® Carbon Coder(TM) as its video transcoding
solution. Rhozet Carbon Coder is a universal transcoding application
that facilitates the transfer of media between a variety of
platforms, including acquisition, editing, playout, archive,
the Internet and mobile devices.
The DDME is available now.
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