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Triveni Digital's Richard Chernock to Delve Into Non-Real-Time
Services at 2008 NAB Broadcast Engineering Conference
February 12, 2008
Source: Triveni Digital
Triveni Digital,
a subsidiary of LG Electronics (LGE), today announced that
Dr. Richard Chernock, the company's CTO, will present "Non-Real-Time
Services" (NRT) at the 62nd NAB Broadcast Engineering
Conference, which runs April 12-17, 2008, at the Las Vegas
Convention Center (LVCC). Chernock will introduce the basic
concepts and technical requirements of NRT services, following
up with illustrative scenarios that demonstrate how this new
approach to content delivery enables broadcasters to capitalize
more fully on their media assets.
"In an increasingly on-demand world, broadcasters require
more flexible means of putting their prime assets in front
of paying customers," said Chernock. "As the industry
transitions to digital, NRT services offer broadcasters an
appealing opportunity for extending their business and growing
it beyond the conventional ad-based model. Standards for NRT
delivery are under development now, and the involvement of
working engineers will be critical to the immediate and long-term
viability of these standards. NRT delivery of content is likely
to be a major component of the emerging mobile/handheld technology
within the ATSC. I look forward to engaging my fellow engineers
in a discussion of standards currently under consideration
by the ATSC and the future possibilities offered by this exciting
content-delivery model."
NRT content is delivered in advance of use and stored in the
receiving device for access on-demand. Typical applications
for NRT services include push VOD; news, information, and
weather services; personalized TV channels; music distribution;
reference information; and applications or games, whether
advertiser-sponsored or sold by subscription. During his presentation,
Chernock will examine the emergence of NRT services and how
they allow provision of both "traditional" TV fare
and customized information targeted to multiple platforms,
including PCs, handheld media devices, or even commercial
platforms.
As director of technology at Triveni Digital, Chernock is
responsible for developing strategic directions for metadata
management, content distribution, and monitoring for emerging
digital television systems and infrastructures. He is active
in many of the ATSC and SCTE standards committees, particularly
those with a focus on metadata, monitoring, and data broadcast.
Chernock chairs a number of ATSC ad hoc committees dedicated
to metadata and transport issues. He is also vice chair of
the Technology Group on Distribution (TSG) and chairs the
Non-Real-Time Services and Mobile/Handheld management layer
activities within ATSC.
Chernock's presentation is scheduled for 10 a.m. on April
15, in LVCC room S226/227.
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