HD DIGITAL RADIO™ MOMENTUM ACCELERATES WITH
DEBUT ON QVC
September 20, 2007
Source: Ubiquity
The HD Digital
Radio Alliance, a joint initiative of leading broadcasters
to accelerate the rollout of HD Digital Radio, announced today
that three popular HD Radio receiver models will premiere
on QVC, Wednesday, September 26 at 10 PM (ET).
The QVC show will feature state-of-the-art HD Radio receivers
to suit a variety of styles and budgets, including: the I-Sonic®
Audio Entertainment System from the premium sound system brand
Polk Audio, which includes a DVD/CD player as well as HD Radio
reception technology (QVC Item #E01896); the HD Pulse HD Radio
Tabletop Clock Radio from Visteon, which will be available
with a natural cherry finish cabinet (QVC Item #E04071) or
contemporary black cabinet (QVC Item #E04073); and the affordable
Radiosophy™ HD 100 Receiver (QVC Item #E04093).
In conjunction with the QVC offer, the HD Digital Radio Alliance
will promote the upcoming HD Radio show on QVC with a national
radio advertising campaign reaching 100 markets.
“We are enthusiastic about introducing our customers
to the leading edge of digital audio entertainment,”
said Mary Campbell, QVC’s senior vice president of merchandising.
“The QVC broadcast will be an opportunity for consumers
to learn about the technology and purchase products easily.”
“QVC provides a unique retail at-home environment that
is ideal for helping even more consumers discover the cool
new content and crystal clear sound provided by HD Digital
Radio,” said Peter Ferrara, president and CEO of the
HD Digital Radio Alliance. “When QVC shoppers see the
wide variety of stylish HD Radio receivers and discover the
benefits, they are going to want to experience the digital
upgrade immediately.”
About HD Radio Broadcasting
HD Radio broadcasting is sweeping the country, available to
over 80 percent of the population. More than 1,500 AM/FM stations
are currently offering subscription free digital content,
including more than 600 HD2 multicast stations offering unique
formats and content. All a consumer needs is a new HD Radio
receiver; the content is free. The radios are priced for everyone
from under $100 from major mass-market retailers across the
U.S. Virtually everyone can experience the crystal-clear digital
sound on AM and FM as well as the broadcast-exclusive new
FM channels. For a full list of HD Radio stations in your
community, please visit www.hdradio.com.
About The HD Digital Radio Alliance
The HD Digital Radio Alliance is a joint initiative of leading
radio broadcasters to accelerate the successful rollout of
HD Digital Radio. Current members include major radio groups
and independent station owners: Beasley Broadcast Group, Bonneville
International, CBS Radio, Citadel Broadcasting / ABC Radio,
Clear Channel Radio, Emmis Communications, Entercom, Greater
Media and WBEB Philadelphia.
About QVC
QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation
attributed to the Liberty Interactive Group (Nasdaq: LINTA),
is one of the largest multimedia retailers in the world, with
annual revenue of more than $7 billion. QVC is committed to
providing its customers with thousands of the most innovative
and contemporary beauty, fashion, jewelry and home products.
Its programming is distributed to more than 166 million homes
worldwide.
The company’s Web site, QVC.com, is ranked among the
top general merchant Internet sites. With subsidiaries in
the United Kingdom, Germany and Japan, West Chester, Pa.-based
QVC has shipped more than a billion packages in its 21-year
history.
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