Verimatrix Enables Secure Delivery of Premium Content for IOL Netcom's Unique On-Demand IPTV Business Model

May 5, 2008

Source: Verimatrix

Verimatrix, setting the standard in content security technologies that enhance the value of pay-TV networks, today announced that IOL Netcom has selected Verimatrix as the content security provider for its on-demand IPTV service, India's first IP-based on-demand television service to more than 250,000 subscribers. In addition to deploying the Verimatrix Video Content Authority System (VCAS™) for IPTV, IOL will be offering premium, MPEG-4 content via subscriber's home PC through Verimatrix's ViewRight™ PC Player, the only independently-audited, secure PC player for IPTV on the market.

IOL will be offering the PC as a viable second screen in a subscriber's home, providing a cost-effective option to view its on-demand movie library and 150 broadcast channels. ViewRight is an integrated component of VCAS and provides the same level of content security and revenue protection as with dedicated set-top box (STB) equipment.

"Content is king when it comes to attracting subscribers to new services like IPTV. Verimatrix proved to be the best content security choice to not only meet the content owners' requirements for MPEG-4 programming, but enable a new business model through the PC," said Siddhartha Srivastava, president of IOL Netcom. "Expanding delivery options to the PC will assist in customer acquisition, reduce installation resources and allow the customer to experience our 'Anything, Anytime, Anywhere' promise."

As an additional layer of protection, IOL will be deploying Verimatrix's VideoMark™ user-specific, forensic watermarking technology in conjunction with the ViewRight PC Player. This extra security measure satisfies content owners' strict security requirements and protects the "analog hole." Any pirated copies can be traced to a unique user identifier, and not just the network operator, so content owners are assured of protection that extends beyond the digital network.

"IOL is implementing leading-edge methods to penetrate the Indian market with compelling IPTV services. Because we support a diverse set of clients through software-based solutions, we have the flexibility to respond to their unique network challenges," said Steve Oetegenn, chief sales and marketing officer at Verimatrix. "IOL is an excellent example of putting our layered content security approach into practice."

IOL's IPTV services have been deployed in Mumbai, Kolkata and Bangalore and Verimatrix is one of the platform components used in all of these deployments. Verimatrix's extensive partner ecosystem allowed for easy integration and interoperability with all system components.

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