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DataDirect Teams with Vizrt for Real-time Media Asset Management and Storage Solution

October 29, 2007

Source: Vizrt

DataDirect Networks, a leading provider of scalable storage systems for performance and capacity-driven applications, has teamed with Vizrt to demonstrate their combined solution for real-time media asset management (MAM) and near-line storage for broadcast and digital archiving.

Common to both solutions is DataDirect Networks S2AÔ (Silicon Storage Architecture), which features a powerful real-time engine that delivers sustained, concurrent streams at any bit rate during media ingest, editing, playout and browsing. Additionally, immediate access to data is enabled through a centralized content pool via all host ports. This provides for seamless performance and consistent Quality of Service, avoiding video frame loss even when disk drives fail or during drive rebuilds.

The combined solution was on display for the first time at the Vizrt booth at the IBC convention held in Amsterdam, Netherlands last month.

Data protection and instant accessibility are top priorities for media content providers. DataDirect Networks addresses both with its hardware-based dual parity DirectRAIDÔ engine and SATAssureTM technology. DirectRAID enables extremely high media streaming rates that can be maintained even during check, error, or failure conditions, while SATAssure performs real-time parity checks on both reads and writes to eliminate silent data corruption in SATA drives, thus making massive cost-effective disk-based archives feasible. The S2A storage system supports nearly 1,000 disk drives, equaling close to a Petabyte of capacity using 1TB drives.

Vizrt Ardendo’s ingest, media management and archive solutions include: ARDOME for media management and archiving; the DART ingest scheduler; the ARDCAP ingest station and play-out control; the ARDENC transcoder and EasyCut desktop editing solution. Ardendo’s media asset management solutions leverage DataDirect Networks’ S2A high availability and performance by allowing virtually unlimited edit suites to search, access and edit clips directly from the central storage. The combined Vizrt/DataDirect Networks media asset management suite manages a multitude of transfers in real-time, while maintaining firm control over security and access rights.

“As corporate commerce, service agencies, media companies and production houses evolve their business practices to leverage the explosion of digital media, media asset management has evolved from sheer storage to a core component of the media production, management and distribution chain,” said Jonas Engstöm, Executive VP Product Management, Vizrt. “The evolution of media asset management has created a significant business opportunity for companies like Vizrt and DataDirect Networks. Evolving business dynamics will require companies to effectively manage and leverage rich-media assets into new revenue opportunities.”

Paul Bloch, President of DataDirect Networks, continued, “The MAM and Near-line storage demonstrations prove that we’ve removed the complexity and workflow deficiencies associated with bulky proprietary systems. The joint demonstration offers users increased productivity and simplified maintenance for fast ROI and a significant reduction in initial lifecycle costs.”



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