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The Nielsen Company and WEGENER® Sign
a Master Services Agreement
July 15, 2008
Source: Wegener
Wegener Corporation,
a leading provider of equipment for television, audio and
data distribution networks worldwide, today announced that
it has entered into a master services agreement with The Nielsen
Company that defines the terms of their on-going technical
partnership.
The contract, called a "Master License for Manufacture,
Development, and Distribution Agreement," streamlines
the contracts process between the two companies, which have
maintained a strong business relationship for several years.
The agreement serves as a foundation document that can be
easily modified as new products are created.
With the execution of this agreement, the companies also completed
two additional legal statements related to the design, manufacture,
and distribution of two specific products: WEGENER® SpoTTrac™
and SpoTTrac™ Digital for HDTV, both of which promote
improved broadcast verification and commercial tracking.
Through its Nielsen Tracking Services division, The Nielsen
Company offers a syndicated service for broadcasters, advertisers,
and others that need to track commercials that aired on television.
WEGENER's PC-based, turnkey SpoTTrac encodes audio and video
content along with Nielsen Media Research's content identification
tracking technology for broadcast verification of commercials,
public service announcements, electronic press kits, and other
on-air promotions.
"This agreement underscores the mutually beneficial,
long-term relationship we have with The Nielsen Company,"
said Ned L. Mountain, President and COO of WEGENER. "The
Nielsen Company continues to rely upon WEGENER for the design
and manufacture of high-quality products that enable their
customers to track and analyze media distribution to consumers.
We are very pleased to have the opportunity to develop and
manufacture products for The Nielsen Company, a prominent
and prestigious broadcast industry leader."
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