Xytech Systems Integrates Xytech Software with IBM Media Hub

August 31, 2007

Source: Xytech

Xytech Systems Corporation – a leading provider of business software for media operations including workflow management, resource scheduling, and media asset management – announced its support today for a Services Oriented Architecture (SOA) through the integration of Xytech Enterprise software with the IBM Media Hub Solution Framework.

Media Hub is IBM's services oriented architecture (SOA)-based solution for the media and entertainment industry that is designed to manage the increasing complexity of running a content-focused business from the point of creation to the distribution of digital content.

Many film studios are already Xytech customers and use the Xytech software to manage their business workflows, schedule resources, manage media asset libraries, and prepare content for distribution or broadcast. Several of these film studios have enlisted IBM and Xytech to work together to further automate enterprise wide business processes. Through the use of the IBM Media Hub, a flexible SOA can be established that is agile in supporting not only new distribution channels and revenue opportunities but also the further integration of business and production systems. IBM and Xytech are also developing an adapter between Media Hub and Xytech Enterprise software that can be used by other production, broadcasting, and large post production facilities around the world.

Dick Anderson, general manager for Media and Entertainment at IBM, said, “Our broadcast and studio clients have a strong focus on automating their digital workflows and media operations. SOA and the IBM Media Hub Solution Framework are seeing real traction in meeting this market need, and we are delighted that Xytech is now bringing their substantial software capability into our clients’ integrated workflow.”

“IBM Media Hub and Xytech Enterprise software are prominent solutions in the Media & Entertainment industry,” said Ron Peeters, Executive Vice President, Xytech Systems Corporation. “Xytech’s media business software combined with IBM’s deep expertise in automating digital workflows and complex business processes with SOA will greatly benefit our customers.”

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